Dewars UXResearchDesign

Showcasing over a decade of experience in IT and Marketing.

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About Me


Artist · Foodie · Nerd

At my core, I’m a designer and storyteller—part artist, part problem-solver, always creating with intention. With 15 years of multidisciplinary design experience including the UX world, I don’t just make things look good—I make them work beautifully.

My journey started with words, writing copy at Ogilvy. But design kept calling, and I’ve followed that creative compass through social media content, marketing multimedia, branding, design systems, and seamless digital experiences. I’ve worn many hats, but whether I’m crafting wireframes or workflows, my approach is rooted in curiosity, clarity, and a dash of color theory.

These days, I’m all about bridging business needs with human stories—using design to bring ideas to life and teams together. Bonus: I never skip documentation. Specs before wrecks.

Prototyping & Wire-framing

UI & HCI Design

User Research & Analysis

UX Strategy & Stakeholder Collaboration

Recent Projects

Summary: As the sole UX designer, I transformed a manual, spreadsheet-based audit process into an enterprise SaaS web tool for a global audit team. I led discovery, design, and cross-functional collaboration to deliver a role-based dashboard with real-time validation and compliance checks—reducing audit delays 40% and improving reporting accuracy 30%. The tool is now a core part of the team’s daily workflow.

Tools: Adobe XD, Miro and Balsamiq

Summary: As UX designer, I led the creation of a 3D product viewer for Altra Running, a B2C e-commerce brand, to mimic the in-store experience online. This 0→1 initiative combined product strategy, competitive analysis, and cross-functional collaboration to deliver an immersive, accessible PDP that boosted user engagement and conversion.

Tools: Figma, Sketch, Adobe, User Testing and Invision

Summary: As UX Designer, I overhauled Vans’ site architecture and taxonomy to improve navigation and product discoverability. I led user research, reorganized categories based on user behavior, and collaborated with marketing and merchandising teams to align the structure with business and user needs. The result was a cleaner, more intuitive navigation system that enhanced overall usability.

Tools: Figma, User Testing and Figjam

Top Projects


A collection of my favorite projects from the course of my career.

AllProduct DesignGraphic Design
Design Systems
Design Systems

Product Design

Digital Magazine
Digital Magazine

Product Design

Oil and Gas
Oil and Gas

Graphic Design

Parental Shopping Behavior Study
Parental Shopping Behavior Study

Product Design

H4H Campaign
H4H Campaign

Graphic Design

Real Estate
Real Estate

Graphic Design

User Flows
User Flows

Product Design

Sports Authority
Sports Authority

Product Design

Social Media
Social Media

Graphic Design

Spreadsheet Web Tool
Spreadsheet Web Tool

Product Design

Brand Style Guide
Brand Style Guide

Graphic Design

DCP Listen to your Body Campaign
DCP Listen to your Body Campaign

Graphic Design

Hansel Mobile App
Hansel Mobile App

Product Design

Immersive UX, Real ROI
Immersive UX, Real ROI

Product Design

Information Architecture Overhaul
Information Architecture Overhaul

Product Design

Testimonials


Reviews from my former clients, managers and colleagues.