Dewars UXResearchDesign

Showcasing over a decade of experience in IT and Marketing.

Linkedin

About Me


Artist · Foodie · Nerd

I am an accomplished marketing and IT professional with 13 years of experience in the field of design and research methodologies. With 4 years working abroad under my belt, I’ve not only cultivated unparalleled design & UX chops, but also acquired global sensibilities in various fields of digital communication.

Although primarily an advocate for user journeys & experiences, my portfolio encompasses all realms of design, including print, digital & social campaigns. Bonus skills include project management, CX (customer journey mapping), writing and art directing.

I have a 4 year Bachelor's degree in Visual Arts, along with a Copywriting internship at Ogilvy, and design training at GTB in 2010; but most of all, I am a passionate and driven artist at heart.

User Research & Analysis

Information Architecture & Wire-framing

UI Design & Design Systems

UX Strategy & Stakeholder Collaboration

Top Projects

Spreadsheet Web Tool

The Ask: How might we streamline workflows for our global team of auditors?

The Solution: The Global Independence Assessments Tool is an internal platform with built-in Agile Project Management capabilities, used to streamline workflow for a global team of auditors. Think MS Excel meets Jira.

Tools: Sketch, Miro and Balsamiq

Amplifying ROI with Immersive UX

The Ask: How might the emerging brand, Altra enhance their Product Page to boost buyer confidence and drive conversions?

The Approach: To answer this question, we embarked on an extensive journey of iterative research and design.

Tools: Figma, Sketch, Adobe, User Testing and Invision

User-Centric Taxonomy

The Ask: Vans aimed to reduce high bounce rates by improving taxonomy based on my SUS findings.

The Process: I presented a test plan, conducted user research, and mapped IA to develop recommendations for optimizing navigation and usability on the website.

Tools: Figma, User Testing and Figjam

More Projects


In case you're interested in seeing the full range of my skill, here is a larger collection of projects I've worked on over the course of my career.

AllDesign/Art DirectionUser Experience
Brand Style Guide
Brand Style Guide

Design/Art Direction

Information Architecture Overhaul
Information Architecture Overhaul

User Experience

Parental Shopping Behavior Study
Parental Shopping Behavior Study

User Experience

AAA Colorado
AAA Colorado

Design/Art Direction

H4H Campaign
H4H Campaign

Design/Art Direction

Ford Motor Company
Ford Motor Company

Design/Art Direction

Oil and Gas
Oil and Gas

User Experience

Social Media
Social Media

Design/Art Direction

Spreadsheet Web Tool
Spreadsheet Web Tool

User Experience

Amplifying ROI with Immersive UX
Amplifying ROI with Immersive UX

User Experience

Hansel Mobile App
Hansel Mobile App

User Experience

Sports Authority
Sports Authority

User Experience

Case Studies
Case Studies

Design/Art Direction, User Experience

RMRS Powered by AAA
RMRS Powered by AAA

Design/Art Direction

Real Estate
Real Estate

User Experience

Logo Design
Logo Design

Design/Art Direction

WOW Cable Campaign
WOW Cable Campaign

Design/Art Direction

Digital Magazine
Digital Magazine

User Experience

DCP Listen to your Body Campaign
DCP Listen to your Body Campaign

Design/Art Direction