Dewars UXResearchDesign

Showcasing over a decade of experience in IT and Marketing.

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About Me


Artist · Foodie · Nerd

I am an accomplished marketing and IT professional with 13 years of experience in the field of design and research methodologies. With 4 years working abroad under my belt, I’ve not only cultivated unparalleled design & UX chops, but also acquired global sensibilities in various fields of digital communication.

Although primarily an advocate for user journeys & experiences, my portfolio encompasses all realms of design, including print, digital & social campaigns. Bonus skills include project management, CX (customer journey mapping), writing and art directing.

I have a 4 year Bachelor's degree in Visual Arts, along with a Copywriting internship at Ogilvy, and design training at GTB in 2010; but most of all, I am a passionate and driven artist at heart.

User Research & Analysis

Information Architecture & Wire-framing

UI Design & Design Systems

UX Strategy & Stakeholder Collaboration

Top Projects

Spreadsheet Web Tool

The Ask: How might we streamline workflows for our global team of auditors?

The Solution: The Global Independence Assessments Tool is an internal platform with built-in Agile Project Management capabilities, used to streamline workflow for a global team of auditors. Think MS Excel meets Jira.

Tools: Sketch, Miro and Balsamiq

Amplifying ROI with Immersive UX

The Ask: How might the emerging brand, Altra enhance their Product Page to boost buyer confidence and drive conversions?

The Approach: To answer this question, we embarked on an extensive journey of iterative research and design.

Tools: Figma, Sketch, Adobe, User Testing and Invision

User-Centric Taxonomy

The Ask: Vans aimed to reduce high bounce rates by improving taxonomy based on my SUS findings.

The Process: I presented a test plan, conducted user research, and mapped IA to develop recommendations for optimizing navigation and usability on the website.

Tools: Figma, User Testing and Figjam

More Projects


In case you're interested in seeing the full range of my skill, here is a larger collection of projects I've worked on over the course of my career.

AllUser ExperienceDesign/Art Direction
Information Architecture Overhaul
Information Architecture Overhaul

User Experience

Parental Shopping Behavior Study
Parental Shopping Behavior Study

User Experience

AAA Colorado
AAA Colorado

Design/Art Direction

H4H Campaign
H4H Campaign

Design/Art Direction

Ford Motor Company
Ford Motor Company

Design/Art Direction

Oil and Gas
Oil and Gas

User Experience

Social Media
Social Media

Design/Art Direction

Spreadsheet Web Tool
Spreadsheet Web Tool

User Experience

Amplifying ROI with Immersive UX
Amplifying ROI with Immersive UX

User Experience

UX Design: Hansel App
UX Design: Hansel App

User Experience

Sports Authority
Sports Authority

User Experience

Case Studies
Case Studies

Design/Art Direction, User Experience

RMRS Powered by AAA
RMRS Powered by AAA

Design/Art Direction

Real Estate
Real Estate

User Experience

Logo Design
Logo Design

Design/Art Direction

WOW Cable Campaign
WOW Cable Campaign

Design/Art Direction

Digital Magazine
Digital Magazine

User Experience

DCP Listen to your Body Campaign
DCP Listen to your Body Campaign

Design/Art Direction