I’m a designer who blends research, strategy, and storytelling to create thoughtful, data-informed solutions. With 15 years of experience across graphic design, brand, UX, and digital product work, I focus on building work that is not only visually strong, but purposeful and effective.
I began my career in advertising, interning in copywriting at Ogilvy, where I developed a strong foundation in narrative, messaging, and brand clarity. That grounding in storytelling continues to shape how I approach design today. Over time, my focus expanded from brand expression to solving larger experience challenges across both consumer-facing platforms and internal enterprise tools.
Today, I connect business goals with human insight, using research, systems thinking, and prototyping to create cohesive solutions that drive measurable impact. My work has included simplifying complex enrollment flows that generated 88,000 sign-ups in a single week with 127% year-over-year growth, as well as designing digital experiences that improved user satisfaction by 40% and increased conversions across platforms
