AAA Colorado

About My Role

When I first joined AAA Colorado, I was their first & only in-house creative. I designed, directed & proofed all marketing deliverables across our 6 business lines.

Core duties of my role required an in-depth understanding of our target audience, brand mission & competitors, in order to meet both print and digital marketing needs. During my 3 years at AAA Colorado I established an Agile creative process for design on Jira and wore multiple hats ranging from: Designer, Copywriter and Art Director.

Rebrand

Tasked with breathing new life into AAA Colorado’s Anual Vacations Showcase, I started by identifying issues such as poor readability, outdated fonts and low contrast color schemes. Working together with marketing managers, we wiped the slate clean and ‘AAA Colorado’s Travel Expo’ emerged.

 

We took these outdated, clunky visuals and elevated them to something more contemporary:
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Print & Digital Ads

Below are samples of various marketing collateral including Magazine ads, Point of Sale pieces, Indoor & Outdoor ads

Encompass Magazine

Encompass Magazine

Print Ads

AAA Travel Store

AAA Travel Store

Point Of Sales Flyers

Member Services

Member Services

Agent Packets

AAA Rewards

AAA Rewards

Trifold Brochures

Automotive

Automotive

Banner Ads

Email Marketing

Email Marketing

Mast Heads & Banners

Banner Ads

Partner Ads

Partner Ads

Web Banners & Print Ads

Additional Resources

In addition to this, I often built internal design material, manuals and pitch decks for AAA’s various business lines and vendors. Below are links to some examples.
Pricing Guide | Travel Booklet | Template Guide