User Experience
In this project I dig deeper than visual design, delving into the creation of a seamless User Experience.
Through user research, I was able to establish a Persona, Customer Journey and Competitor Analysis to aid in solving my hypothetical problem statement: How might we provide avid travelers with all-in-one travel journalling capabilities? I then converted lo-fi wireframes of my app idea into a high fidelity prototype using affinity mapping, card sorts and usability testing to ensure the best possible User Experience.
Tools: Figma, Adobe, Miro and Maze