This was a company wide initiative to promote towing for tow truck fleets, available through AAA.
This campaign involved a lot of strategic planning and brainstorming by the whole team. We put our heads together and thought about which visuals would speak best to our target market. I was part of the photoshoot for the RMRS campaign, as well as full branding right from logo design. Click on the links below to view rough decks for this projects.
